A class action lawsuit has been filed by a man against Buffalo Wild Wings, claiming that the restaurant chain has engaged in false advertising with respect to its boneless chicken wings.
The plaintiff, Aimen Halim, alleges that Buffalo Wild Wings and its parent company, Inspire Brands, Inc., use deceptive advertising practices for their boneless wings. Customers are misled into believing that the boneless wings are made from chicken wings that have been deboned, when in fact, they are slices of chicken breast meat that are deep-fried like wings. The lawsuit claims that the boneless wings are actually nuggets and not wings, making it a "clear-cut case of false advertising" that should not be allowed.
The complaint argues that consumers should be able to rely on the product's name and receive what they are promised. Therefore, the restaurant chain should label the product correctly as "boneless chicken" or "chicken poppers" to prevent consumers from being misled. The lawsuit is based on a January purchase by Halim at a Buffalo Wild Wings in Mount Prospect, Illinois, where he claims he suffered a financial injury due to the alleged false advertising.
Buffalo Wild Wings has more than 500 locations in the United States and more than 50 international locations. The lawsuit argues that labeling the product as "boneless wings" would help the restaurant chain to make a profit off the lower-priced white meat of other parts of the chicken.
The plaintiff alleges that other nationwide chains, including Papa John's and Domino's, call their boneless chicken products something other than "wings," such as poppers, which eliminates any issue.
In response to a WGN request for comment, Buffalo Wild Wings tweeted, "It's true. Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo."
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